About Us
About Fredrik and Birgitta
and our vision
We are two PR consultants who realized that there was more to the world than publicity, crisis management, and influence campaigns. After starting and running one of Stockholm's most hyped agency groups, Reform Society, for more than ten years, we stumbled upon Ingmarsö by chance. It was love at first sight.
Located in the archipelago, serving as a gateway to the outer archipelago yet still a lively island with a tavern, bakery, and grocery store year-round.
It was simply easy to live and enjoy life on Ingmarsö. Initially as a summer pleasure, then as a weekend house, and now with Ingmarsö B&B housed in Norrgården.
A new life and a vision to help people laugh, relax, enjoy the beautiful Stockholm archipelago, and get a bit closer to that real life. The life where the neighbor is a farmer with their own dairy, or where warm sun-kissed wild strawberries are available to pick on your way down for a morning dip in the sea.
About Norrgården
Norrgården on Ingmarsö is an old archipelago home with two dwelling houses. On the farm you live in a fantastic environment in a living archipelago idyll. Norrgården is one of Ingmarsö's original farms with old roots. The farm was built as early as the 17th century.
The older sibling couple who were the last individual owners bequeathed the farm to the Österåker municipality and today it is owned by the Ingmarsö Norrgård and School Foundation. Ingmarsö B&B took over the operation of the accommodation in the fall of 2023 and has renovated the houses both inside and out. All to create a really cozy environment to stay in.
The land is leased by a tenant farmer who lives on the island.
When you live at Norrgården, you become part of both the old farm and modern archipelago agriculture.
Today, the long Stockholm Archipelago Trail runs right through the old farm. The new meets the historic.
